Professional summary
Matt Judkins | Director of Marketing / Creative Director
Salt Lake City, UT
Director of Marketing — 8+ years experience as a brand builder driving measurable growth. Story-led marketer and creative leader combining brand strategy, content systems, and performance marketing to move KPIs that matter. Led in-house teams delivering campaigns across social, web, video, email, and paid media; partnered with Sales, IT, and C-level executives to set quarterly OKRs and align campaigns with revenue targets. Known for building engaged audiences (up to 2000% follower growth and 4–12x engagement improvement). Experienced in managing $500K-$1M annual budgets, leading teams of up to 10, and driving pipeline and revenue growth through demand-gen, CAC optimization, MQL-to-SQL conversion, and GTM campaigns aligned with revenue goals.
Creative marketing leader with more than a decade of experience building brands through storytelling, design, and cross-channel marketing. Skilled at leading and mentoring in-house creative teams to deliver campaigns across social, video, web, and advertising. Skilled at balancing big-picture vision with hands-on execution, keeping work consistent, engaging, and culturally relevant. People-first leader who builds trust, develops talent, and fosters collaborative, high-performing creative teams.
4-time Telly Award-winning cinematographer, editor, and video production expert across all stages of the production process for 18+ years. Specialist in crafting cinematic brand anthem video content to boost reputation and mission. Producer and director of two award-winning documentaries and five award-winning short films. Expert in the Adobe Creative Suite, particularly Premiere, AfterEffects, Photoshop, and Audition.
Career Highlights
Produced and directed two award-winning feature-length documentaries (2013–2025) showcasing the American Fork High School marching band, earning recognition at regional film festivals and significantly elevating the program’s public profile.
Won 4 Telly Awards (2 Bronze, 1 Silver, 1 Gold) between 2022-2025 for excellence in Editing, Cinematography, and Voice Acting for videos produced in-house for social media and non-broadcast commercials.
Pioneered video production as a new agency service, producing branded content for a dozen+ large clients statewide and elevating the agency’s capabilities with commercial and promotional media that broadened client impact.
Expanded YouTube presence by growing the channel from 10K to 50K subscribers (June–Dec 2019) and increasing total views from 800K to 5M (June 2019–Apr 2020), positioning Dream Dental as a leading voice in its field.
Leveraged a deep background in music education to lead as Creative Director, shaping the vision and execution of 80+ professional video courses in music instruction and instrumental mastery.
Pioneered an in-house video production agency, producing 50+ promotional, commercial, and social media videos, cutting external costs and elevating the brand’s storytelling with cinematic-quality content.
Expertise and Core Competencies
18 years of continuous experience crafting and developing brand identities for a variety of companies and non-profit organizations across the United States. Developed logos and brand identity across the board as Creative Director at Longview Dance (2007-2012); Owner at SFZ Films (2012-present); Creative Director at Musician’s Toolkit (2017-18); Creative Director at Dream Dental (2019-2020); Marketing Director Ruff Tuff Products (2020-present); and dozens of other clients as a freelancer between 2012-2025.
Proven track record of executing content strategies that drive measurable growth and engagement. Built and scaled digital presence for multiple brands, including a 2000% social media growth at Ruff Tuff Products, 1500% growth at Revive Dental, and millions of YouTube views across healthcare and education sectors. Directed 80+ video courses at Musician’s Toolkit and 50+ promotional/commercial videos at Ruff Tuff, earning four Telly Awards for in-house production. Expertise spans end-to-end content production, cross-platform strategy, SEO/PPC, and high-impact storytelling that consistently elevates brand visibility and drives revenue.
13 years of continuous experience leading teams of 4-20 individuals at various companies. Owner and Executive Producer of SFZ Films (previously Cinemafex) since 2012 — routinely leading teams of up to 20 creative designers, editors, and producers; Creative Director at Musician’s Toolkit — in charge of hiring and supervising teams of 6-8 designers, editors, and producers; Creative Director at Dream Dental — leading a team of 4 content marketing creators; and Marketing Director at Ruff Tuff Products — leading a team of 4 marketing content designers and creators.
Over two decades honing the art of capturing people, places, and moments with both precision and imagination. My journey spans 25 years of portrait photography, where I’ve learned to draw out authentic character and emotion; 18 years of product and event photography, crafting images that tell stories of design, craft, and human connection; and 13 years exploring landscapes and architecture, framing the dialogue between space, light, and form. This depth of experience allows me to move seamlessly between disciplines, creating imagery that is not only visually striking but deeply resonant.
Superlative on-set production experience as a cinematographer (18 years), director (18 years), sound technician (12 years), gaffer (18 years), key grip (18 years), and producer (18 years). Award-winning video editor with deep knowledge and experience in the Adobe Creative Suite: Premiere (18 years), AfterEffects (18 years), Photoshop (18 years), Illustrator (12 years), Audition (12 years), and InDesign (7 years).
Extensive experience developing, designing, and executing targeted email campaigns reaching audiences of up to 100K per send. Proficient with Sendinblue (6 years), MailChimp (8 years), Constant Contact (12 years), and MailerLite (4 years), with a proven ability to optimize deliverability, engagement, and conversion through strategic campaign design and execution.
Comprehensive professional experience as a logo designer (18 years), front-end web designer (12 years), print media designer (18 years), and brand development designer (12 years), with full-scale experience in Adobe Photoshop (18 years), Illustrator (12 years), and InDesign (7 years). Long history of experience working closely with a variety of clients to create brand designs from the ground-up, as well as with established brands’ rebranding efforts.
6+ years of experience improving branded and non-branded keyword rankings through collaboration with external marketing firms and hands-on use of industry-leading tools. Proficient in Rank Ranger (4 years), SEMrush (2 years), and Ahrefs (2 years), leveraging data-driven insights to optimize search visibility, strengthen online presence, and drive measurable business growth.
Experience
01
Ruff Tuff Products
Marketing & content director | 2020-present
Spearheaded the growth of the company’s social media presence from the ground up (2020–2025), driving a 750–2000% surge in following and a 400–1200% increase in engagement, firmly establishing the brand’s digital voice and market presence.
Orchestrated nationwide marketing efforts by managing partnerships with 30+ affiliates, extending the company’s campaigns to audiences of 20M+ and strengthening brand visibility across diverse regions.
Led the development, design, and execution of 12 retail email marketing campaigns (2023–2025), delivering over $250K in direct sales revenue while improving customer engagement and loyalty.
Pioneered an in-house video production agency, producing 50+ promotional, commercial, and social media videos, cutting external costs and elevating the brand’s storytelling with cinematic-quality content.
Won 4 Telly Awards (2 Bronze, 1 Silver, 1 Gold) between 2022-2025 for excellence in Editing, Cinematography, and Voice Acting for videos produced in-house for social media and non-broadcast commercials.
Directed all creative initiatives, from artwork and graphic design to web strategy, and led the successful redesign of the company’s website (Jan–Jul 2025), enhancing user experience and reinforcing digital branding.
Drove SEO and PPC initiatives that resulted in a 25–30% lift in branded keyword search volume, significantly increasing organic visibility and search-driven traffic.
Supervised and executed three large-scale programmatic advertising campaigns in partnership with Bonneville Communications, reaching 25M+ targeted viewers across email, display, and video channels.
02
SFZ Films
OWNER, CREATIVE DIRECTOR | 2012-present
Edited and optimized over 100 YouTube videos for clients with a combined following of 1M+, contributing to more than 12M views across their channels (2020–2025) and driving measurable subscriber growth and engagement.
Produced and directed two award-winning feature-length documentaries (2013–2025) showcasing the American Fork High School marching band, earning recognition at regional film festivals and significantly elevating the program’s public profile.
Developed and delivered over 25 targeted recruitment videos (2014–2025) for the American Fork band program, supporting steady year-over-year student enrollment increases and strengthening community support for the arts.
Achieved national recognition when my marching band video work was featured on ABC World News Tonight with David Muir (Oct 2024), reaching a 7–8M primetime audience and spotlighting the program on a national stage.
Created and produced commercial and promotional content for 20+ clients (2015–2025) across industries, delivering high-performing video campaigns for websites, social platforms, and television that consistently exceeded client goals.
Partnered with American Fork City (2014–2018) as their primary video and photo agency, producing multimedia campaigns that increased local event attendance and enhanced the city’s community branding efforts.
Built a track record of producing broadcast-ready, high-impact media that expanded visibility for clients at local, regional, and national levels, reinforcing long-term partnerships and repeat engagements.
03
Revive Dental
Marketing & content director | 2021-2025
Built and managed Revive Dental’s social media presence (2021–2025), driving a 1500% increase in following and an 800% surge in engagement across all major platforms, transforming the practice’s online visibility.
Launched and scaled the company’s YouTube channel, producing and editing 300+ patient testimonial videos that established powerful social proof and deepened audience trust.
Produced and directed over 25 promotional and educational videos, positioning Revive Dental as an industry authority and reinforcing credibility with prospective patients.
Drove measurable patient growth, with the practice achieving a 400% increase in new appointments and consultations during tenure as content manager.
Spearheaded the integration of storytelling into patient-facing content, leveraging authentic testimonials and professional-grade production to strengthen emotional connection with the brand.
Optimized content strategy to support business development goals, ensuring alignment between social, video, and promotional campaigns and measurable patient acquisition results.
Established Revive Dental’s digital footprint as a trusted healthcare provider, combining creative direction and strategic execution to enhance brand reputation and long-term growth.
04
Dream Dental
Creative Director | 2019-2020
Directed creative strategy as photographer, video producer, and marketing manager, capturing and interviewing 100+ patients in under a year to generate authentic, trust-building content.
Expanded YouTube presence by growing the channel from 10K to 50K subscribers (June–Dec 2019) and increasing total views from 800K to 5M (June 2019–Apr 2020), positioning Dream Dental as a leading voice in its field.
Managed high-visibility marketing campaigns, overseeing creative content for billboards in downtown Salt Lake City and Hometown Values Magazine with a readership of 500K+, ensuring brand consistency across print and outdoor media.
Oversaw and executed multimedia advertising campaigns with top Utah media outlets including KSL, Good Things Utah, Utah’s Morning News, and Good Day Utah, maximizing local reach and credibility.
Produced 80+ promotional videos for live continuing education (CE) courses in Salt Lake City, as well as complete filmed courses distributed via Kajabi, extending the company’s training and revenue opportunities nationwide.
Traveled nationally to produce promotional and commercial content, expanding the company’s brand recognition across multiple states and diverse audiences.
Elevated Dream Dental’s visibility through an integrated mix of social growth, traditional advertising, and professional video production, driving measurable audience growth and patient engagement within just 10 months.
05
Utah Media Group
DIGITAL MARKETING SPECIALIST | 2018-2019
Managed the end-to-end development, design, and execution of targeted email campaigns for 12+ Utah-based businesses, reaching 50K–100K recipients per campaign and strengthening customer engagement across diverse industries.
Pioneered video production as a new agency service, producing branded content for a dozen+ large clients statewide and elevating the agency’s capabilities with commercial and promotional media that broadened client impact.
Produced in-house promotional video campaigns that reinforced the agency’s market positioning, showcasing its creative expertise and expanding its client portfolio.
Served as staff writer for Hometown Values and Spaces Magazines, contributing editorial content that reached a combined 1M+ readers and supported advertiser visibility across Utah communities.
Led design and layout for high-profile publications including Salt Lake Parade of Homes Magazine, Spaces, Life in Utah, and Valor, ensuring polished, brand-consistent presentation across issues.
Collaborated with cross-functional teams to integrate design, writing, and multimedia production, streamlining creative workflows and delivering cohesive campaigns for both clients and in-house initiatives.
Expanded agency services and creative influence through multi-channel expertise—email marketing, video production, writing, and design—contributing to the agency’s growth, innovation, and statewide reputation.
06
Musician’s Toolkit
Creative Director | 2017-2018
Leveraged a deep background in music education to lead as Creative Director, shaping the vision and execution of 80+ professional video courses in music instruction and instrumental mastery.
Directed and managed a creative team of 6–8 video editors and producers, fostering collaboration, mentoring talent, and ensuring projects were delivered on time and to the highest production standards.
Designed, built, and managed a 1,600 sq. ft. production studio, establishing a professional, scalable environment that supported ongoing video course creation and social media content production.
Oversaw the full production lifecycle, from selecting and coordinating with subject matter experts (SMEs) to developing course outlines, arranging travel and accommodations, and supervising on-site shoots.
Partnered cross-departmentally with directors in marketing, operations, and leadership to ensure seamless pre-production planning, shoot execution, and post-production workflows.
Supervised all post-production, including editing, quality control, and content delivery, while also guiding the creation and distribution of social media assets that extended audience engagement.
Elevated Musicians Toolkit’s digital learning library through high-quality, thoughtfully produced courses and content, reinforcing the company’s reputation as a trusted leader in online music education.
Marketing Case Studies
These case studies outline my multi-channel marketing strategies for three campaigns in 2024-2025.
CS1 | Ruff Tuff Products
Memorial Day 2025
This case study outlines my multi-channel marketing strategy for Ruff Tuff Products’ Memorial Day 2025 campaign.
CS2 | Ruff Tuff Products
Presidents Day 2025
This case study outlines my multi-channel marketing strategy for Ruff Tuff Products’ Presidents Day 2025 campaign.
CS3 | Ruff Tuff Products
Labor Day 2025
This case study outlines my multi-channel marketing strategy for Ruff Tuff Products’ Labor Day 2025 campaign.
Western Governors University
Expected 2025-26 | BS in Marketing
Relevant coursework includes Marketing Strategy & Analytics, Consumer Behavior, Brand Management, and Business Communication.
Utah Valley University
2016 | AAS in Digital Communications
Emphasis in Digital Cinema
Kilgore College
2012 | AS in Graphic Design
References
DAVID RODEBACK*
cmto | ruff tuff
david@rufftuff.com
(801) 369-2626
*current supervisor, please do not contact at the moment.
JEN JONES
MARKETING MGR | POULTON ASSOC.
GIJEN3@GMAIL.COM
(801) 809-5903
ALLISON DEAN
ADMINISTRATOR | BYU BANDS
ALDEAN@ALPINEDISTRICT.ORG
(801) 787-6980
MELANIE BUNCH
GRAPHIC DESIGNER | RUFF TUFF
MELANIE@RUFFTUFF.COM
(541) 621-3274
ORIEN LANDIS
DIRECTOR | AMERICAN FORK BANDS
OLANDIS@ALPINEDISTRICT.ORG
(918) 625-0570
